Invent and Brand Inc. develops cost-effective web-based solutions that utilize the latest resources in market segmentation, graphic design and Internet technology to create customized solutions aimed to our client's target market. We work side by side with small business owners and staff to build custom made solutions that improve businesses efficiency and visibility.

Web Standards define procedures and best practices for developing web applications. A web application built with web standards must follow a strict set of rules that will ensure the long-term viability of the software by continue to function as new technology emerge.

Benefits of web standards: Compatibility with future web browsers, faster downloads, better search engine rankings, superior user experience, simpler and faster maintenance.

Web Accessibility is accomplished by designing flexible applications that meet different user needs. The main purpose of Web Accessibility is to allow people with disabilities to interact with the web. It also allows users accessing the web with personal digital assistants, mobile phone, or other web enabled devices to have an effective and meaningful web experience.

Web Accessibility gives you the opportunity to expand your target market by making it easier for people to find, access, and effectively use your website. It also reduces potential risk of legal action for not complying with the anti-discrimination legislation or information and communications technology law that requires public services to be available to all.

Information Architecture (I.A) is the practice of structuring information and design with the purpose to create a coherent, effective and highly targeted experience to web users. I.A. is a critical component in web development of all sizes and yet, it is seldom used by web developers.

At Invent & Brand, we have the expertise necessary for the development and implementation of an Information Architecture that will set your business apart by combining functionality, design and content into a website that users are able to navigate intuitively.